Three, two, one.. LIFT OFF..... Rocket Fuel - a medium roast coffee with notes of sweet tobacco, clementine and a lively acidity - should launch all of its drinkers into action. Developed for Bike Florida, Rocket Fuel is a blend that will support the non-profit's work to promote bicycle education, public awareness, and bicycle touring throughout the state of Florida. Founded in 1994, Bike Florida raises money for the Florida Traffic and Bicycle Safety Education Program with a week-long ride across the state every spring. A portion of this coffee's sales will go to support Bike Florida's fundraising efforts.