Sweetwater Organic Coffee has been roasting great coffee in sunny Gainesville, Florida since 2005. We buy our coffees directly from small scale farmer coops around the world... all of which is 100% fair trade, organic, specialty grade and shade grown. All of our coffee is fresh-roasted in micro-batches to ensure that you get some of the world's best coffee and crop-to-cup experience.

Our mission and passion is to import and roast extraordinary fair trade, organic coffee from our long-time cooperative trading partners throughout the world. We invite you to join us on this coffee journey - literally and figuratively. We want our wholesale customers to visit our trading partners and to build direct relationships with farming communities. We believe that building these direct trading relationships will change your business and create customer loyalty for you... and we know that you and your customers will love our coffee!

Fair Trade, Organic Coffee

We offer a variety of single origin coffees, blended coffees, decafs and half-caff coffees, and espresso blends. Our coffee selection varies based on the available seasonable supply from our producer partners so your coffee is always fresh. We recommend that coffee is left as whole bean until just prior to brewing, but we also offer auto-drip, French press, percolator, espresso, and Turkish grind styles.

All of our coffee is fresh-roasted in one of four styles: Light Roast, Full City Roast, Viennese Roast, or French Roast.


Our minimum order is only 10 pounds (you can mix and match any quantity/bag size) and order turnaround time is generally one business day so you always receive freshly roasted coffee about as quickly as possible. Available bags sizes include the resale sizes of 12 oz. and 1 lb., or bulk sizes of 2 lbs. and 5 lbs. Learn more about wholesale ordering.

Coffee House Essentials

In addition to providing the best fair trade, organic coffee, Sweetwater Organic Coffee also provides wholesale coffee accessories and supplies. From all-natural sweeteners to fair trade, organic teas to compostable hot cups to organic cleaners for equipment, we can be your one-stop shop for sustainable coffee house essentials. Contact us at 352.372.8342 for more information.

Marketing Support Sweetwater Organic Coffee provides marketing support in a variety of ways, including POS materials such as table tents, now serving/offering signs, bin cards, airpot labels, and coffee farmer profiles. We also can help with special events and promotions support. Contact us at 352.372.8342 for more information.

Training and Equipment Support

We have an Authorized Specialty Coffee Association Trainer on-staff, and offer SCA curriculum through our Coffee Training Lab.  Learn more about upcoming Barista and Brewing classes online.  

As a roaster of fair trade organic coffee, all of which is specialty grade, shade grown Arabica, Sweetwater is intensely focused on roasting some of the world’s best coffee, building community, and supporting our hard working coffee farmer partners throughout the world. However, we know that many of our customers, new and old, have equipment needs. ​We also know that ​the right equipment and ​reliable, professional service are ​of critical importance ​to ​you and ​your business​. And, the reality is, there are companies out there who know equipment, installation and service like we know our coffee​ and who, frankly, can ​do a way better job​ for you than we can​!​ So, to support our customers who need ​​equipment and service​, Sweetwater has set up alliances with a select group of equipment companies who share our commitment to fairness, value and transparency.​​ Call us to learn more and let us know how we can help.

UPCs Available

Unless otherwise specified, our wholesale orders will ship without Universal Product Codes on bags. If you need UPCs (bar codes) on your products, please let us know when you set up your account. We are happy to provide them when needed.

Private Labeling

Sweetwater Organic Coffee can offer private labeling for qualified customers who are interested in branding Sweetwater-roasted coffees as their own. Minimum orders and set-up fees apply, and all labels must be approved and on-file with our organic certifier. Please contact us to learn more about private labeling with Sweetwater Organic Coffee.

For more information please fill out our contact form.